Part B Directions :

Read the texts from a magazine article in which five people talked about advertisements aimed at children. For questions 36 -40,match the name of each person to one of the statements (A - G) given below. Mark your answers on your ANSWER SHEET.


I really don ’ t think that it ’ s moral to target children with advertisements,as they arc not yet able to distinguish advertising from actual programming in the way adults can. This means that ad­vertising aimed at children is misleading and unfair. It is also clearly effective,as otherwise adver­tisers would not spend hundreds of millions of dollars each year targeting children who are not yet able to resist their sales pitch.


Advertising aimed at children brings negative social consequences,as much of it is for food and drinks that are unhealthy. Encouraging naive children to consume so much fatty, sugary and salty food is morally wrong because it creates overweight,unhealthy youngsters, with bad eating habits that will be with them for life. Society may pay a high price in terms of the extra medical care such children will eventually require.


I think banning advertisements is a severe restriction upon freedom of speech. Companies should be able to tell the public about any legal products, or innovation will be restricted and new companies will find it hard to market their products successfully in the face of established rivals. Children also have a human right to receive information from a wide range of sources and make up their own minds about it.


Children naturally like foods that are rich in fats and sugar. They give them the energy they need to play energetically and grow healthily. It is true that eating only such foods is bad for people, but this is a problem of bad parenting rather than the fault of advertising. If advertising to children were banned, then governments would not be able to use this means of promoting healthy eating.


Children are not naive innocents, but clever consumers who can distinguish at a very young age between advertisements and programs, and understand that advertisements can be misleading. This essential learning process is, in fact, developed through exposure to advertisements. It is also assisted by responsible parenting that does not just leave children alone in front of the television, but spends some time watching with them and discussing what is seen.

Now match the name of each person (36 -40) to the appropriate statement.

Note: there are two extra statements.

A. Parents' bad lifestyle influences their children.

B. It's not right to ban advertisements.

C. Don't blame advertisements for kids' bad eating habits.
D. Children are easily misled by advertisements.

E. Watching TV advertisements is a process of learning for kids.
F. It's time to ban advertisements aimed at children.
G. Advertisements aimed at children may bring trouble to society.

            参考答案: B,C,G,B,D